The small variation: whenever Marie Antoinette mentioned, “allow the chips to eat cake,” it would likely currently because she had been hogging all Michel et Augustin snacks for by herself. Youth mates Michel and Augustin met in secondary school, and, once they discovered their particular adult 9-to-5 jobs become unfulfilling, they started a cookie company with a foundation in French pastry. Quickly forward 13 decades, together with two buddies have practices in France and ny and they are seducing the whole world using their cookies, pastries, yogurts, mousses, along with other sweets fashioned with quick, pronounceable materials. The duo additionally instructs aspiring bakers that mastering the skill of French pastry is attainable through their unique cookbooks and interactive available home courses. Michel and Augustin’s dream is simple: to help make the world look and bond over a shared love of candies.
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The story of Michel et Augustin started just adequate. Two young men began palling around in middle school and turned into great friends. But, as with many adolescent friendships, both parted steps after graduation to adhere to their very own paths.
Michel discovered himself working in finance in ny, and Augustin was actually working in marketing for Air France. But both shortly turned into disillusioned with the 9-to-5 grind associated with business community. They reconnected as well as the duo devised a wild plan to discover all 1,263 bakeries in France and develop a guide to the very best confectioneries the nation needed to provide. They wrote a manuscript about any of it â their particular basic collaboration!
After completing their quest, in 2004, Michel and Augustin aproned-up along with out on a unique adventure: cooking in Augustin’s kitchen. Their objective was to make a type of cookies alongside desserts made out of natural ingredients and really love. And, after tirelessly testing and sampling a lot more than 300 meals, their own basic concoction came into this world: the little round butter cookie. Michel et Augustin was created!
The pair discovered quick achievements, and additionally they consistently innovate more delicious productions, such as for example a decadent yogurt in a bottle, that was discovered only once Michel and Augustin understood their unique prized cow could generate over butter. They advertise their products because of the trademark “kookiness” and also the happiness they infuse to their yummy snacks.
Distributing a fascination with French Pastry all over World
Michel et Augustin concerns more than simply generating a delicious cookie. The business is curved on drawing from France’s wealthy cooking history to create masterful desserts.
“It’s not practically cookies â it is more about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is related to French pastry practices. There is a really strong union with pastry producing as a business.”
But Lily informed us an attraction for and expertise of French pastry isn’t just kepted for product builders (they refer to them as the “recipe team”) at Michel et Augustin. An element of the organizations kooky culture is actually sharing the enthusiasm and knowledge of pastry making therefore every person in the team, in France and Brooklyn, can train become a French pastry chef and make the nationwide exam (acknowledged a “C.A.P.”). In this manner, everybody is able to be involved in innovating new recipes and talk knowledgeably with fans, customers, and buyers.
“weekly in France and when a month in nyc, the Banana Farm (“office”) becomes a pastry class in which we have been going right on through a vintage curriculum of French pastry and education for any certification,” she stated. “It doesn’t matter if you are an internet international gay dating site . creator or perhaps in product sales â the opportunity is actually encouraged for every.”
Though Michel et Augustin supplies a expansive line in France, the business sticks for the exact same basics and maxims of creation for all services and products.
“The thing all our items have commonly is actually an actual focus on flavor and also to the constituents,” Lily said. “We concentrate on the top quality and simpleness in the materials, and try to keep consitently the element listing as pronounceable as it can.”
This effects not just in a tasty decadence, but additionally a goody you’ll be able to feel good about eating together with your special someone.
A Collection of Treats excellent for discussing With Your Sweetheart
Thereis just anything about discussing candies that starts the afternoon right or ends up an excellent big date. And Michel et Augustin’s designs had been intended for only this type of occasions.
“It really is a moment of indulgence after a romantic date,” Lily said. “its tasty and made with clean materials, and therefore makes the time much much better. It feels good to engage.”
With the amount of worthwhile goodies to pick from, there is no have to choose one. While there are lots of a lot more choices in France â from candy mousse to decadent yogurts and, of course, one-of-a-kind snacks â there’s a lot of possibilities in the US also.
Lily was quick to recommend an ideal goodies giving to or appreciate with that special someone.
“All of our best-selling cookie is our very own 4-Cookie Squares,” she said. “they truly are like small square tarts, may be found in three flavors, and may end up being therefore effortlessly provided. We also have Cookie Buttons, which have been hazelnut candy chip snacks with hazelnut ganache inside. They come in packages of two â one for me personally, choice for you!”
For lovers exactly who love their early morning ritual collectively, Lily told you Puff Palmiers are a beautiful a.m. alternative.
“These include puff pastry and taste like Elephant Ears,” she said. “They may be super light and flaky and great for sharing more than breakfast with coffee or at tea time.”
Whether both you and your honey are chocoholics or value the fragile butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile treat for sharing (or sneaking off with for your own clandestine cookie affair).
Become involved within Banana Farm
Michel et Augustin’s viewpoint is the fact that the joy of desserts is within the posting. So that it should not be any shock society involvement is actually a sizable the main business’s business goal. Most people are invited to cease in and chat (and flavor cookies) at their own Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This attitude started from the start in the business and is also section of the key. And Lily noted this approach is actually exemplified inside the business’s open residences.
“immediately, Michel and Augustin opened the doors of the apartment to neighbors, buddies, customers, and passersby, for folks to provide all of them comments, to flavor snacks, to flavor new dishes they certainly were testing, and spend time with these people and talk about the things they had been performing,” she said. “It’s something which’s important to us today.”
Start residence at the Banana Farm happen in the basic Thursday of each month in France and nyc. Lily informed all of us these activities present a method for business to provide back once again to town by teaching them concerning the record and techniques of French pastry.
“We invite everyone else, family members, buddies, customers, and consumers ahead share meals,” she mentioned. “We perform style tests, focus teams, and perform games. It really is a real neighborhood event.”
Not only is it enjoyable and tummy-pleasing to attend, but if you lack a cookie partner, consider all of those other dessert aficionados you could fulfill in the Banana Farm. Most likely, if someone else likes Michel et Augustin addresses, you understand they usually have great taste, and you will have something you should connect over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In real Michel and Augustin form, the duo started a Random Acts of Kookiness step to encourage and excite individuals. From a tribute to Michael Jackson towards cookie rectangular event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they do. You can observe why their particular snacks are very addicting â they truly are made with 100 % natural ingredients and great vibes.
Up subsequent for the business is a new cookbook whose goal is to help United States audience as well as others tackle the intimidation associated with French pastry.
“We’re creating a French pastry cookbook when it comes down to US, and it’s really about having fun with these extremely tough quality recipes,” Lily mentioned. “we are breaking it down and claiming you can do it. Whenever we can, anybody can, so we’re sharing our very own advancement.”
Michel et Augustin can be seeking to introduce their popular chocolate mousse in america.
“the fantasy for the chocolate mousse should seduce The united states’s taste buds.”
And, after tasting their cookies alongside goodies, the united states is undoubtedly in for a long love affair thereupon mousse.